Wednesday, October 7, 2009

Recommendation for MBA IInd Sem Students _Book on E Commerce


Dear Students ,
In the starting phase of the semester we have recommended you Ravi Kalakotta _Frontiers of E-Commerce to read as a reference book for E-Business ,fundamentals & basic have been discussed in this book in a very better way ,but the publication of this book is 1998 ,and now the technology used and current scenario of the web has changed ,after 10 years ,now in 2009 ,that recommendation can be used for fundamental reading & learning ,but here I want to recommend you a new book on E-Commerce - by Bharat Bhaskar published by TMG Hill,the details are below ,please use this book for preparation of final studies of E-Business...
About the author

Bharat Bhasker
Professor in the information Technology and Systems at the Indian Institute of Management, Lucknow and former Dean of the same. He received his B.E. in Electronics & Communications Engineering from University of Roorkee; M.S. and Ph.D. in Computer Science from Virginia Polytechnic Institute and State University, USA. He has worked at Goddard Space Flight Center of NASA, MDL Information Systems and Sybase, USA, in leading research and research management positions

Table of contents


Chapter 1. Introduction to Electronic Commerce
Chapter 2. Electronic Commerce: Business Models
Chapter 3. Electronic Data Interchange
Chapter 4. Electronic Commerce: Architectural Framework
Chapter 5. electronic Commerce: Network Infrastructure
Chapter 6. Electronic Commerce: Information Distribution and Messaging
Chapter 7. Electronic Commerce: Information Publishing Technology
Chapter 8. Electronic Commerce: Securing the Business on Internet
Chapter 9. Electronic Commerce: Securing Network Transaction
Chapter 10. Electronic Payment Systems
Chapter 11. Electronic Commerce: Influence on Marketing
Chapter 12. Electronic Commerce: Search Engines and Directory Services
Chapter 13. Internet Advertising
Chapter 14. Mobile Commerce: Introduction, Framework, and Models
Chapter 15. Agents in Electronic Commerce

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