1st phase: Customer finds a business partner
2nd phase: Customer and performer negotiate and finally commit transaction details
(products, quantity, quality);
commit might include payment
(products, quantity, quality);
commit might include payment
3rd phase: Performer carries out the service / manufactures and delivers the goods
4th phase: Customer gives feedback; pays for the service / for the goods Feedback is important for long-term positive customer relationship Payment: Depending on the business model, payment might be moved to end of 2nd phase (pay before performance) or to the end of 4th phase (pay after delivery)
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